Experiential Marketing Solution Using RFID at Event Sponsorship Activation (from Catch the Moment)

http://www.catchthemoment.com - Catch the Moment provides a custom experiential marketing solution for Nissan and Sports Illustrated using RFID technology during the Sports Illustrated Heisman Tour. Combining traditional photo activation marketing techniques with RFID bracelets, fans were able to take part in various activities (including an open green screen photo booth) and immediately receive a custom-branded photo and message direct to their email or Facebook page. Jeff Morford, Director of...

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From: CatchTheMomentTV

Related topics : active rfid market size / active rfid solutions