Internet Marketing Chapter 2: The Internet Value Chain

Chapter 2

The Internet Value Chain

Learning Objectives:

By the time students complete this chapter they should be able to:

Distinguish between the following concepts: supply chain, value chain, and virtual value chain.

Explain lean processes and greening the supply chain.

List the business processes that are necessary to manage the supply chain.

Identify the desired outcomes of an efficiently functioning supply chain.

Identify the core marketing processes.

Discuss the concept that...

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Introduction - R and D Opportunities and the Future of RFID Research - The Internet of Things: A Quantum Leap Forward - R and D Opportunities and the Future of RFID Tags - R and D Opportunities and the Future of RFID Frequencies - Anti-Counterfeit Research / Time and Temperature Pedigree - Aero-Astro Technology and Research - Active RFID Standardization Pathway - Automotive Manufacturing Research Roadmap for RFID - Healthcare and Life Sciences Requirements for RFID -...

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